Cheerful Yellow French Shop Sign From The Mid-20th Century - 17¼" x 31½"

This striking vintage sign reads “Droguerie Coulomb”, beautifully hand-painted in soft blue script with subtle shading, set against a vibrant yellow background. Dating from the mid-20th century and originating from southern France, the sign exudes nostalgic charm with its flowing lettering and cheerful color palette. Crafted from metal, the rectangular panel features bracket extensions on either side, indicating it was once mounted outside a local shop. The surface patina and small areas of paint loss add character and authenticity, only adding to its retro allure.

In France, a droguerie is a shop selling household essentials: cleaning products, brushes, tools, and other everyday items. Once a staple of French towns and villages, these shops have gradually disappeared, making this sign not just a decorative object, but a poignant witness to a bygone way of life. It captures the warmth and familiarity of local commerce and brings a touch of sentimental beauty to any space.

Bold and cheerful, this sign makes a vibrant statement in any space. Perfect for a kitchen, home office, or retail setting, it adds a splash of vintage European character and serves as a lively focal point on a neutral wall or within an eclectic gallery. Its vivid colors and nostalgic lettering bring both charm and personality to modern interiors.