Rare Advertising Card Mat for Cherry Rocher Liqueur in Woven Straw, c. 1900 - 19¼ x 27¼" "

A rare woven straw advertising card mat dating to around 1900, this rectangular French example features a deep charcoal ground framed by a border in the natural tone of the fiber, punctuated with a repeating red cherry motif that creates a lively visual rhythm. Promoting Cherry Rocher liqueur, the composition is animated by a whimsical cherry-red figure in a top hat, posed beside a cordial glass, lending gentle humor and character to the design. Bold, stylized lettering anchors the panel, balancing imagery and typography with graphic clarity.

The woven surface presents an honest, timeworn patina, with gentle fading, minor fraying at the corners, and small scattered pulls, while the colors remain warm, legible, and expressive. Along the lower edge, the original inscription noting importation from Japan remains visible, a revealing detail that reflects the late 19th-century European fascination with Japan.

Style it under glass on a console, bar, or games table, or frame it as graphic wall art in a kitchen, pantry, or home bar.  Its bold typography, playful imagery, and warm natural fibers bring graphic interest, period charm, and a touch of wit to an interior, making it both a decorative accent and a compelling conversation piece.

Condition and patina consistent with age.
Approx. overall 19¼" high x 27¼" long
Approx. overall 49cm high x 69cm long